Outsourcing telemarketing is one of the smartest choices when it comes using an off-site back-office team. Unfortunately, many business owners have a misguided perception that:
“There’s no way my customers would respond to some cold caller with an accent!”
If you have ever said or thought that, I implore to consider the following:
(a) there are definitely telemarketers in every nation who speak *perfect* English, without an accent … they just might cost a bit more than the average worker, and…
(b) nearly every sales process has telemarketing / phone support roles that require significantly less skill than your top sales talent.
Combining these two caveats means that almost every business that is involved in any form of sales or marketing could benefit from a well deployed, low-cost outsourced telemarketing campaign. These efforts can almost always net new hot leads, new customers, and a nearly guaranteed positive ROI. Nearly guaranteed, that is, IF (and only if) you are using the right list and the right script.
These 10 tips are about building a better telemarketing script for your outsourced telemarketing team(s).