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List Building Guide for List Building Outsourcing

List Building Guide: How To Outsource Your List Building
Whenever you want to launch a direct marketing campaign, everything starts with List Building – building a list of “leads” – potential contacts to whom you will deliver your marketing message(s). In this List Building Guide, we will discuss ways to profitably outsource this list building process.

Whether you’re telemarketing, email marketing, contact form marketing, or social media marketing … you’ll need some type of information on who you’re going to contact. This list, or database of information, is your Lead List. The process of creating your Lead List is called “List Building“, and it comes in all shapes & sizes.

No matter what, List Building is essential to launching any successful outbound marketing campaign. You need someone to contact, and if you don’t build the right list for your offer, your marketing efforts are going to fall flat.

I’ve already written a 1200 word post on Building Better Lead Lists (w/ Action Items) … so today I am going to skip over these principles & action items – assuming that you’re already aware of them. With that pre-requisite aside, I will be able to focus this List Building Guide on how to do what most marketers & ad agencies do: OUTSOURCE your LIST BUILDING entirely!

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Posted in Business Process Outsourcing, How To Outsource, List Building, Small Business Outsourcing

Building Better Lead Lists (w/ Action Items)

Building Better Lead Lists
When it comes to running any type of outbound sales & marketing campaign, everything starts with data.

You have to have some idea of who you’re going to contact, and the necessary contact information to contact them (phone number, email, mailing address, social media, etc). The most effective campaigns often combine multiple channels of communication, meaning the more info you have on your targets, the better your chances of converting them into a paying client.

Whether you’re planning to call everyone in the phone book, or to send unique emails to 27 key decision makers at your most prized target organizations … everything in your direct sales & marketing campaign rides on the strength (or weakness) of your “lead list.”

For purposes of this discussion, the lead list” can be defined as: ALL the data you have on your targeted contacts; their organization(s), contact information, descriptions, notes, etc.

A lead list can be as simple as names & numbers, and as complex as dossiers with background & credit checks.

No matter how you slice it, if you are relying on this data to earn a profit, building your lead list will make or break your outbound marketing campaign. That’s why it’s important to approach this process with a strategic vision guided by these 4 Principles…

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Posted in Business Process Outsourcing, Small Business Outsourcing, Telemarketing Outsourcing

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