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Building Better Lead Lists (w/ Action Items)

Building Better Lead Lists
When it comes to running any type of outbound sales & marketing campaign, everything starts with data.

You have to have some idea of who you’re going to contact, and the necessary contact information to contact them (phone number, email, mailing address, social media, etc). The most effective campaigns often combine multiple channels of communication, meaning the more info you have on your targets, the better your chances of converting them into a paying client.

Whether you’re planning to call everyone in the phone book, or to send unique emails to 27 key decision makers at your most prized target organizations … everything in your direct sales & marketing campaign rides on the strength (or weakness) of your “lead list.”

For purposes of this discussion, the lead list” can be defined as: ALL the data you have on your targeted contacts; their organization(s), contact information, descriptions, notes, etc.

A lead list can be as simple as names & numbers, and as complex as dossiers with background & credit checks.

No matter how you slice it, if you are relying on this data to earn a profit, building your lead list will make or break your outbound marketing campaign. That’s why it’s important to approach this process with a strategic vision guided by these 4 Principles…

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Posted in Business Process Outsourcing, Small Business Outsourcing, Telemarketing Outsourcing

10 Tips For Better Telemarketing Scripts

Tips For Better Telemarketing ScriptsOutsourcing telemarketing is one of the smartest choices when it comes using an off-site back-office team. Unfortunately, many business owners have a misguided perception that:

“There’s no way my customers would respond to some cold caller with an accent!”

If you have ever said or thought that, I implore to consider the following:

(a) there are definitely telemarketers in every nation who speak *perfect* English, without an accent … they just might cost a bit more than the average worker, and…

(b) nearly every sales process has telemarketing / phone support roles that require significantly less skill than your top sales talent.

Combining these two caveats means that almost every business that is involved in any form of sales or marketing could benefit from a well deployed, low-cost outsourced telemarketing campaign. These efforts can almost always net new hot leads, new customers, and a nearly guaranteed positive ROI. Nearly guaranteed, that is, IF (and only if) you are using the right list and the right script.

These 10 tips are about building a better telemarketing script for your outsourced telemarketing team(s).

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Posted in Business Process Outsourcing, Telemarketing Outsourcing

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