Blog Archives

Building Better Lead Lists (w/ Action Items)

Building Better Lead Lists
When it comes to running any type of outbound sales & marketing campaign, everything starts with data.

You have to have some idea of who you’re going to contact, and the necessary contact information to contact them (phone number, email, mailing address, social media, etc). The most effective campaigns often combine multiple channels of communication, meaning the more info you have on your targets, the better your chances of converting them into a paying client.

Whether you’re planning to call everyone in the phone book, or to send unique emails to 27 key decision makers at your most prized target organizations … everything in your direct sales & marketing campaign rides on the strength (or weakness) of your “lead list.”

For purposes of this discussion, the lead list” can be defined as: ALL the data you have on your targeted contacts; their organization(s), contact information, descriptions, notes, etc.

A lead list can be as simple as names & numbers, and as complex as dossiers with background & credit checks.

No matter how you slice it, if you are relying on this data to earn a profit, building your lead list will make or break your outbound marketing campaign. That’s why it’s important to approach this process with a strategic vision guided by these 4 Principles…

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Posted in Business Process Outsourcing, Small Business Outsourcing, Telemarketing Outsourcing

10 Tips For Better Telemarketing Scripts

Tips For Better Telemarketing ScriptsOutsourcing telemarketing is one of the smartest choices when it comes using an off-site back-office team. Unfortunately, many business owners have a misguided perception that:

“There’s no way my customers would respond to some cold caller with an accent!”

If you have ever said or thought that, I implore to consider the following:

(a) there are definitely telemarketers in every nation who speak *perfect* English, without an accent … they just might cost a bit more than the average worker, and…

(b) nearly every sales process has telemarketing / phone support roles that require significantly less skill than your top sales talent.

Combining these two caveats means that almost every business that is involved in any form of sales or marketing could benefit from a well deployed, low-cost outsourced telemarketing campaign. These efforts can almost always net new hot leads, new customers, and a nearly guaranteed positive ROI. Nearly guaranteed, that is, IF (and only if) you are using the right list and the right script.

These 10 tips are about building a better telemarketing script for your outsourced telemarketing team(s).

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Posted in Business Process Outsourcing, Telemarketing Outsourcing

Outsourcing For Small Business Owners

How To Start Outsourcing For Small Business Owners?

One of the most difficult, but most attractive prospects for outsourcing are those of the small business owner. If you, or someone you know, owns a business with less than 50 employees … particularly those with way fewer … this article is for you (or that person you know).

The biggest factor in outsourcing (or even just hiring a Virtual Assistant or VA) as a small business owner is – as with most things – the price tag. In the traditional outsourcing world, minimum entry prices were way out of reach of small businesses. In today’s technologically connected world, it is now possible to hire someone for a Fiverr to do all sorts of tasks that you never even knew you needed.

The Freelancer / Virtual Assistant Revolution

More importantly for the small business owner today, you can go to sites like Elance, oDesk, Guru.com, and Freelancer.com … where you can post a job ad right now (for free) and get bids within hours from “qualified” freelancers hailing from all over the globe. The problem is, in that last sentence, notice how I put “qualified” in quotes? Yes, that is a problem.

See, the greatest thing about Freelancer sites is that you can get decent (and sometimes exceptional) workers for a usually below-market rate (sometimes significantly below it). The best way to use these workers, generally, is on an ad hoc, per-project / per-task basis. Expecting much to come from long-term relationships or comprehensive business process outsourcing in the Freelancer market-place can be difficult. Because, here’s the thing:

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Posted in Hire Virtual Assistants, Small Business Outsourcing, Virtual Assistants

Outsourcing Do’s And Don’ts

Outsourcing Pro's and Con's

Hopefully it won't ruffle your feathers to hear this, but … regardless of your thoughts on the “outsourcing / offshoring” debate:

In a globalized world, with globalized economies, it is inevitable that at least a portion of all your business operations will be wholly dependent on outsourcing.

Period. Full-stop.

That computer or tablet or smartphone you're reading this on? … a product of outsourcing.

In fact, it's a safe bet that several other items in direct view from your current position are all products of outsourcing … even down to the clothes on your back! Products of outsourcing abound.

The question is: what can outsourcing do for your business?

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Posted in Business Process Outsourcing, Hire Virtual Assistants, Virtual Assistants

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