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List Building Guide for List Building Outsourcing

List Building Guide: How To Outsource Your List Building
Whenever you want to launch a direct marketing campaign, everything starts with List Building – building a list of “leads” – potential contacts to whom you will deliver your marketing message(s). In this List Building Guide, we will discuss ways to profitably outsource this list building process.

Whether you’re telemarketing, email marketing, contact form marketing, or social media marketing … you’ll need some type of information on who you’re going to contact. This list, or database of information, is your Lead List. The process of creating your Lead List is called “List Building“, and it comes in all shapes & sizes.

No matter what, List Building is essential to launching any successful outbound marketing campaign. You need someone to contact, and if you don’t build the right list for your offer, your marketing efforts are going to fall flat.

I’ve already written a 1200 word post on Building Better Lead Lists (w/ Action Items) … so today I am going to skip over these principles & action items – assuming that you’re already aware of them. With that pre-requisite aside, I will be able to focus this List Building Guide on how to do what most marketers & ad agencies do: OUTSOURCE your LIST BUILDING entirely!

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Posted in Business Process Outsourcing, How To Outsource, List Building, Small Business Outsourcing

How To Outsource: Choosing The Right Outsourcing Tasks

How To Outsource: Choosing The Right Outsourcing Tasks
One of the most difficult & confusing aspects of business process outsourcing (BPO) is choosing the right tasks to outsource in the first place.

Not every process in your business is ripe for outsourcing, but if you can find the right tasks & delegate them to an offshore team, you can instantly boost profit margins (sometimes significantly) through savings on HR overhead. Unfortunately, if you choose the wrong tasks, you won’t achieve your objectives, and you can find yourself paying out of pocket (sometimes significantly) for little to no desirable results.

Even if you’re an expert on how to outsource (and what providers, portals, and services you can use to do so) … you might not be an expert on choosing exactly what to outsource.

Which begs the question:

How exactly does one choose the right outsourcing tasks?

Well, to answer that, you’ll need to organize your potential tasks lists based on your GOALS & OBJECTIVES…

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Posted in Business Process Outsourcing, Hire Virtual Assistants, How To Outsource, Small Business Outsourcing, Virtual Assistants

Virtual Real Estate Assistant Guide

Building Better Lead Lists
Whether you want to hire a real estate virtual assistant, or you are looking for a real estate virtual assistant job, this guide will help to break down some of the most frequently needed, useful, and reasonably easy tasks that can be completed without the workers' physical presence.

First off, just to be sure we're on the same page, a Virtual Assistant is somebody who works off-site … down the street, in another city, or on the other side of the globe. Most Virtual Assistants take advantage of labor cost disparities by providing back-office staff in poorer nations to work for companies in richer nations.

This creates a win-win for both parties, allowing richer nations to get a major bargain on cheap, affordable labor … while providing higher paying jobs as well as the excitement & growth potential of working for a US or European company to workers in poorer regions.

When it comes to the real estate world, there are a lot of tasks that do not require anybody's physical presence, but that does NOT mean you should just outsource any old task to your Virtual Assistant! Only some tasks are suitable for delegation to an outsourced Virtual Assistant (without risking major “hidden” costs down the road – like lost clients & missed deals).

You need to be smart about leveraging the strengths & weaknesses of an outsourced back office support team of Real Estate Virtual Assistants.

As someone experienced working both in outsourcing & in real estate, here is my most recommended list…

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Posted in Business Process Outsourcing, Hire Virtual Assistants, Real Estate Virtual Assistants, Telemarketing Outsourcing, Virtual Assistants

Building Better Lead Lists (w/ Action Items)

Building Better Lead Lists
When it comes to running any type of outbound sales & marketing campaign, everything starts with data.

You have to have some idea of who you’re going to contact, and the necessary contact information to contact them (phone number, email, mailing address, social media, etc). The most effective campaigns often combine multiple channels of communication, meaning the more info you have on your targets, the better your chances of converting them into a paying client.

Whether you’re planning to call everyone in the phone book, or to send unique emails to 27 key decision makers at your most prized target organizations … everything in your direct sales & marketing campaign rides on the strength (or weakness) of your “lead list.”

For purposes of this discussion, the lead list” can be defined as: ALL the data you have on your targeted contacts; their organization(s), contact information, descriptions, notes, etc.

A lead list can be as simple as names & numbers, and as complex as dossiers with background & credit checks.

No matter how you slice it, if you are relying on this data to earn a profit, building your lead list will make or break your outbound marketing campaign. That’s why it’s important to approach this process with a strategic vision guided by these 4 Principles…

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Posted in Business Process Outsourcing, Small Business Outsourcing, Telemarketing Outsourcing

10 Tips For Better Telemarketing Scripts

Tips For Better Telemarketing ScriptsOutsourcing telemarketing is one of the smartest choices when it comes using an off-site back-office team. Unfortunately, many business owners have a misguided perception that:

“There’s no way my customers would respond to some cold caller with an accent!”

If you have ever said or thought that, I implore to consider the following:

(a) there are definitely telemarketers in every nation who speak *perfect* English, without an accent … they just might cost a bit more than the average worker, and…

(b) nearly every sales process has telemarketing / phone support roles that require significantly less skill than your top sales talent.

Combining these two caveats means that almost every business that is involved in any form of sales or marketing could benefit from a well deployed, low-cost outsourced telemarketing campaign. These efforts can almost always net new hot leads, new customers, and a nearly guaranteed positive ROI. Nearly guaranteed, that is, IF (and only if) you are using the right list and the right script.

These 10 tips are about building a better telemarketing script for your outsourced telemarketing team(s).

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Posted in Business Process Outsourcing, Telemarketing Outsourcing

Determine Your Budget For Business Process Outsourcing

How To Pick Your Outsourcing BudgetWhether you are looking to outsource the work of a 1 man team … or a 1,000 person work-force … picking your outsourcing budget can be tricky.

There are many factors involved, but at the end of the day, the one that is most important is your company's bottom line. Outsourcing must only be done as a result of careful cost-benefit analysis. Only upon achieving near certainty that a long-term profit will be achieved should you even consider starting outsourcing campaigns.

I've already written about the disaster of focusing on short-term outsourcing benefits.

The problem is, when it comes to Business Process Outsourcing, you'll have to be clairvoyant to accurately predict long-term profit before getting started.

There are lots of moving pieces when it comes to BPO (or even just hiring a Virtual Assistant or two). You have human beings, foreign nations, technical infrastructure, timezone disparities, cultural and language barriers, and who knows what else all contributing to the success or failure of your outsourcing efforts.

That's why the single most important factor in your long-term outsourcing success (or failure) is systematization.

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Posted in Business Process Outsourcing

Outsourcing Do’s And Don’ts

Outsourcing Pro's and Con's

Hopefully it won't ruffle your feathers to hear this, but … regardless of your thoughts on the “outsourcing / offshoring” debate:

In a globalized world, with globalized economies, it is inevitable that at least a portion of all your business operations will be wholly dependent on outsourcing.

Period. Full-stop.

That computer or tablet or smartphone you're reading this on? … a product of outsourcing.

In fact, it's a safe bet that several other items in direct view from your current position are all products of outsourcing … even down to the clothes on your back! Products of outsourcing abound.

The question is: what can outsourcing do for your business?

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Posted in Business Process Outsourcing, Hire Virtual Assistants, Virtual Assistants

68 Business Process Outsourcing Tasks To Consider

Business Process Outsourcing Globe

By the time business owners come to us, most already have a task list in mind for Business Process Outsourcing (outsourcing operational / HR aspects of their company). However, even for our full-time BPO experts, it is almost impossible to foresee every optimal outsourcing opportunity from a relationship’s outset. Ideally, BPO engagements evolve organically, refining the distribution of local tasks vs. outsourced tasks to the most profitable deployment.

There is no comprehensive or definitive list of potential tasks to be tackled by an outsourced work-force (not even this one), because the possibilities are nearly limitless.Ultimately, your off-site back-office team can complete any tasks that do not require their physical presence … so the real question on your end should be: is it profitable to outsource this?

Best Tasks For Business Process Outsourcing

(Enough to Outsource a Task A Week for the Year)

Based on our experience with business owners from a wide variety of industries and a wide variety of company sizes, we have determined a significant number of tasks that are almost certainly profitable to outsource.

This is a list of those tasks which are most readily applicable to the widest variety of business owners like yourself who are reading this.

  1. Accounting
  2. Administrative assistance
  3. App development
  4. Appointment scheduling

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Posted in Business Process Outsourcing

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