Whenever you want to launch a direct marketing campaign, everything starts with List Building – building a list of “leads” – potential contacts to whom you will deliver your marketing message(s). In this List Building Guide, we will discuss ways to profitably outsource this list building process.
Whether you’re telemarketing, email marketing, contact form marketing, or social media marketing … you’ll need some type of information on who you’re going to contact. This list, or database of information, is your Lead List. The process of creating your Lead List is called “List Building“, and it comes in all shapes & sizes.
No matter what, List Building is essential to launching any successful outbound marketing campaign. You need someone to contact, and if you don’t build the right list for your offer, your marketing efforts are going to fall flat.
I’ve already written a 1200 word post on Building Better Lead Lists (w/ Action Items) … so today I am going to skip over these principles & action items – assuming that you’re already aware of them. With that pre-requisite aside, I will be able to focus this List Building Guide on how to do what most marketers & ad agencies do: OUTSOURCE your LIST BUILDING entirely!
Outsourcing telemarketing is one of the smartest choices when it comes using an off-site back-office team. Unfortunately, many business owners have a misguided perception that:
Whether you are looking to outsource the work of a 1 man team … or a 1,000 person work-force … picking your outsourcing budget can be tricky.
